Title: Perception towards rooftop solar PV in India: comparison between adopters and non-adopters

Authors: Amitabh Satapathy; Arvind Kumar Jain; S. Barthwal

Addresses: School of Business, University of Petroleum and Energy Studies (UPES), Knowledge Acres, P.O. Kandoli, Via Pem Nagar, Dehradun – 248007, Uttarakhand, India ' School of Business, University of Petroleum and Energy Studies (UPES), Knowledge Acres, P.O. Kandoli, Via Pem Nagar, Dehradun – 248007, Uttarakhand, India ' School of Business, University of Petroleum and Energy Studies (UPES), Knowledge Acres, P.O. Kandoli, Via Pem Nagar, Dehradun – 248007, Uttarakhand, India

Abstract: The purpose of the study is to analyse the perception of consumers in India towards rooftop solar PV and find out if the difference in perception between adopters and non-adopters is a major reason for its poor adoption. It is surprising that growth in rooftop solar PV in India has been quite disappointing so far despite many obvious advantages. This paper through literature review found out five important factors of adoption for rooftop SPV and those are complexity, financial attractiveness, environment benefits, social image and trialability. On these five factors, the paper verified how the adopters perceive the rooftop solar PV in India compared to the non-adopters through statistical analysis of data collected through survey in the states of Kerala and Odisha in India.

Keywords: rooftop; solar; PV; perception; adoption; hypothesis.

DOI: 10.1504/IJRET.2021.114609

International Journal of Renewable Energy Technology, 2021 Vol.12 No.1, pp.74 - 97

Received: 02 Jul 2020
Accepted: 20 Nov 2020
Published online: 28 Apr 2021 *

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