Title: Developing measures of digital capital and virtual value chain construction in job search websites
Authors: Chung-Chu Liu, Hung-Jen Wang
Addresses: Department of Business Administration, National Taipei University, 151, University Rd., San Shia, Taipei 237, Taiwan. ' Master of Business Administration, Ming Chuan University, Taipei, Taiwan
Abstract: The purpose of this research is to construct the digital capital measures of job search websites. In-depth interviewing was used to collect data. Content analysis and analytical hierarchy process were employed to analyse data. According to the results, the study divides the digital capital into four dimensions: internet relational capital, internet customer capital, internet innovative capital and internet service capital. The research also develops 19 indicators for business digital capital assessment. Measuring digital capital can be used to help to formulate e-commerce strategy, provide an evaluation base for internet investors and allocate some resources for job search websites.
Keywords: analytical hierarchy process; AHP; content analysis; digital capital; electronic commerce; e-commerce strategy; e-recruiting; evaluation; in-depth interviewing; job websites; virtual value chain; job search; internet relational capital; internet customer capital; internet innovative capital; internet service capital; enterprise development.
International Journal of Management and Enterprise Development, 2007 Vol.4 No.1, pp.66 - 81
Published online: 30 Nov 2006 *Full-text access for editors Access for subscribers Purchase this article Comment on this article