Title: Entrepreneurship boost: predicated factors based study in digital era

Authors: Rakhi Arora; Kirti Jainani

Addresses: USB-MBA, Chandigarh University, Mohali, India ' Institute of Management, JK Lakshmipat University, Jaipur, India

Abstract: Indian economy is the reflection of education and employment opportunities. Educated youth in India depends upon public/private sector jobs availability. A study reveals that millions of Indians are joining the labour force every year due to fewer employment opportunities. This gap can be minimised by identifying major factors leading to more entrepreneurial ventures, which is the scope of this study. The Government of India has also taken initiatives like Make in India, Atal Innovation Mission, Digital India, Start-Up India, Stand-Up India, and National Skill Development Mission to support innovation and entrepreneurship in India. Today, entrepreneurial skills alone are not sufficient to run start-ups efficiently; some creativity needs to be added for added value. This study is an attempt to develop a framework for predicated entrepreneurial factors driving an individual for start-ups. In this study, various published articles were reviewed to identify critical factors and develop a casual framework. ISM Modelling and MICMAC analysis were used to establish a relationship between all critical factors and validate the framework respectively.

Keywords: entrepreneurship; employment; digital era; start-ups; innovation; factors; entrepreneurial ventures and skills; entrepreneurial intention; entrepreneurship dependent factors; entrepreneurial traits.

DOI: 10.1504/WREMSD.2021.114440

World Review of Entrepreneurship, Management and Sustainable Development, 2021 Vol.17 No.2/3, pp.358 - 369

Received: 12 Jun 2019
Accepted: 17 Apr 2020

Published online: 15 Apr 2021 *

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