Title: The effect of ethical climate on corporate reputation for sustainability of Indian banking

Authors: Ashita Chadha; Ritu Sharma; Radha Yadav

Addresses: University Institute of Liberal Arts, Chandigarh University, Gharuan, Mohali, India ' University School of Business, Chandigarh University, Gharuan, Mohali, India ' Dayananda Sagar University, Bengaluru, Karnataka 560078, India

Abstract: Financial Institutions should be founded on fundamentals of ethical code and values that drive core business practices essential for their sustainable development. The study evaluates the ethical climate and its impact on corporate reputation of two largest banks of India - State Bank of India i.e., a public sector bank and ICICI Bank i.e., a private sector bank through an ethical climate and corporate reputation questionnaire. A descriptive design used empirical research to investigate the ethical climate through a sample size of 250 employees from both banks in the tri-city region of Chandigarh. The study provides a comparison on the ethics climate in the public and private sector bank and assists to find some common factors that affect the reputation of banks that is essential for sustainable growth.

Keywords: ethics climate; financial institutions; corporate reputation; banking sector; ethics for sustainability.

DOI: 10.1504/WREMSD.2021.114430

World Review of Entrepreneurship, Management and Sustainable Development, 2021 Vol.17 No.2/3, pp.206 - 221

Received: 11 May 2019
Accepted: 13 Jan 2020
Published online: 21 Apr 2021 *

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