Title: Empirical study on buying behaviour of selected durable goods with reference to the female consumers
Authors: Karthikeyan Parthasarathy; Desti Kannaiah; Renuka Devi Ramasamy; T. Vetrivel
Addresses: School of Management Studies, Kongu Engineering College, Erode 638060, Tamil Nadu, India ' School of Business, James Cook University, 149 Sims Drive, 387380, Singapore ' Department of Management Studies, Velalar College of Engineering and Technology, Erode, 638-012, Tamil Nadu, India ' Department of Management Studies, Velalar College of Engineering and Technology, Erode, 638-012, Tamil Nadu, India
Abstract: An investigation was carried out to find out the effectiveness of the buying behaviour and purchase motivation of female buyers towards selected durable goods in Erode district of Tamil Nadu state, India. Independent variables like purchase price, sales place, product attributes, sales promotion and social influence have been taken as driving variables, for purchasing attitude and purchasing motivation for the female consumers. Findings from this study revealed that there is a strong influence between customers' attitudes and purchase motivation towards female shopping behaviour of durable goods in the study area.
Keywords: buying behaviour; durable goods; female; attitude; motivation.
International Journal of Business Innovation and Research, 2021 Vol.24 No.4, pp.494 - 513
Received: 30 Mar 2019
Accepted: 25 Jul 2019
Published online: 08 Apr 2021 *