Title: Social media recruitment and culture: an empirical study

Authors: Ashutosh Muduli; Jignesh Trivedi; Sameer Pingle

Addresses: School of Petroleum Management, Pandit Deendayal Petroleum University, Gandhinagar, Gujarat, India ' BBA Department, Khyati Institute of Business Administration, Ahmedabad, Gujarat, India ' School of Business Management, SVKM's NMIMS Indore, India

Abstract: Culture and cultural values can play an important role in recruitment decisions. Lack of knowledge on the influence of cultural values can be a serious obstacle to achieving a better understanding of recruitment. Influenced by the unified theory of acceptance and use of technology and internet technology research, the study proposes to understand the mediating role of culture between social media recruitment intention and recruitment outcomes. The study aims to examine the relationship between recruiter's intention to use SMR and recruitment outcomes (pre-hire and post-hire outcomes). The study also aims to understand the role of culture as a mediating variable between recruiter's intention to use SMR and recruitment outcome. The study result suggests that social media recruitment is significantly related to pre-hire outcomes and post-hire outcomes. Further, the study result proved the positive significant mediating effect of culture. The result of the study has important managerial implications.

Keywords: social media recruitment; pre-hire outcomes; post-hire outcomes; culture; applicants; candidates; recruitment outcomes; hiring.

DOI: 10.1504/IJICBM.2021.114085

International Journal of Indian Culture and Business Management, 2021 Vol.22 No.3, pp.364 - 382

Received: 22 Nov 2019
Accepted: 27 Jan 2020
Published online: 08 Apr 2021 *

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