Title: Is decision-making process a mediator of the relationship between economic factor and international academic destination?

Authors: Maybelle A. Paulino; Johnny T. Amora; Mary Caroline N. Castaño

Addresses: The Graduate School, University of Santo Tomas, Manila, 1008, Philippines ' De La Salle – College of Saint Benilde, Office of Performance Assessment, Manila, 1004, Philippines ' The Graduate School, University of Santo Tomas, Manila, 1008, Philippines

Abstract: International students are the bedrocks of the global higher education market. Thus, worldwide, higher education institutions (HEIs) focus most international marketing efforts on understanding the complexities surrounding this student market. Recent studies on international higher education reveal the choices made by this student cohort and a wide variety of factors influencing such selections. This present study focuses on a student decision that is made under a set of options. Using structural equation modelling (SEM), this study aims to investigate the relationships of economic factor and decision-making process with the choice of international academic destination. Results, conclusions, and recommendations are discussed.

Keywords: economic factor; the decision-making process; choice of international academic destination; international students; SEM; structural equation modelling; student market; international education; higher education; HEIs; higher education institutions.

DOI: 10.1504/IJTGM.2021.114071

International Journal of Trade and Global Markets, 2021 Vol.14 No.2, pp.115 - 124

Received: 30 May 2019
Accepted: 12 Nov 2019
Published online: 08 Apr 2021 *

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