Title: Radio frequency identification technology in retail outlets: Indian scenario

Authors: Samir K. Srivastava

Addresses: Management Development Institute, Mehrauli Road, Sukhrali, Gurgaon 122 001, India

Abstract: In this preliminary study, we carry out field case studies of three upcoming retail chains in India. All the three are working on identifying the possibility of switching to Radio Frequency Identification Device (RFID) from bar code in the coming future. Through structured and unstructured interviews and visits to some of their retail outlets in Central and Western India, we collect information on their operations practices in the areas related to vendor management, inventory management, layout, Information Technology (IT) backbone and quality management. We attempt to understand how RFID application will impact their operations and supply chains. We also try to analyse the cultural and organisational challenges for implementation of such technology in the Indian context. We also identify significant adoption and implementation barriers and find out where the three retail chains stand in this framework. Finally, we suggest directions for future research.

Keywords: radio frequency identification; RFID devices; information technology; communications; ICT; retail industry; framework; India; exploratory study; vendor management; inventory management; layout; quality management; supply chain management; SCM; barriers; culture.

DOI: 10.1504/IJMTM.2007.011402

International Journal of Manufacturing Technology and Management, 2007 Vol.10 No.1, pp.71 - 91

Published online: 30 Nov 2006 *

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