Title: Factors influencing consumer's adoption of internet of things: an empirical study from Indian context

Authors: Parul Bajaj; Fatehi Almugari; Mosab I. Tabash; Majed Alsyani; Imran Saleem

Addresses: Department of Commerce, Aligarh Muslim University, P.O. Box 202002, Aligarh, India ' Department of Commerce, Aligarh Muslim University, P.O. Box 202002, Aligarh, India ' College of Business, Al Ain University of Science and Technology, P.O. Box 64141, Al Ain, UAE ' University of Science and Technology, Ibb City, Yemen ' Department of Commerce, Aligarh Muslim University, P.O. Box 202002, Aligarh, India

Abstract: This study aims to find out the impact of safety, status, cost, and convenience on the consumer's awareness regarding internet of things (IoTs) as well as the consumer's adoption of IoTs. The population of the study is the total number of students of Aligarh Muslim University in which the sample size of 310 students has been taken for the study. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) is applied for testing reliability and validity. Also, structural equation modelling (SEM) is used for testing the hypotheses of the study. The results reveal that the students have a positive attitude of awareness in the case of the cost of IoTs devices while they have a negative attitude towards awareness regarding safety, convenience and status. Besides, the results show students' positive attitude of adoption in case of convenience, and status.

Keywords: internet of thing; IoTs; awareness; adoption; safety; status; cost; convenience; Indian context.

DOI: 10.1504/IJBIR.2021.113517

International Journal of Business Innovation and Research, 2021 Vol.24 No.3, pp.315 - 338

Received: 26 Oct 2018
Accepted: 09 Jul 2019

Published online: 01 Mar 2021 *

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