Authors: Ittika Takkar; Shalini Sharma
Addresses: Amity School of Economics, Amity University, Sector-125, Noida – 201313, Uttar Pradesh (AUUP), India ' Christ (Deemed to be University) – Delhi NCR, Ghaziabad, Uttar Pradesh – 201003, India
Abstract: E-commerce has become an important mode of trade, both domestically and internationally. E-commerce provides a platform for exchange of goods and services and thus directly alters the cost of trade and profits of firms, while simultaneously, generates a demand for a different set of skilled managers and creates opportunities for increasing investment and thereby affects the volume of domestic and international trade and in-turn affects the overall level of output and employment in an economy. There are empirical evidences on how certain developed countries like UK, USA, earlier, and lately developing countries like China, have leveraged e-commerce to enhance international trade. This paper attempts to contribute to the literature by studying the impact of e-commerce on India's international trade, especially exports, and investment which in-turn impact the level of output/gross domestic product (GDP) and employment in the country.
Keywords: e-commerce; internet; trade; exports; investment; growth; GDP; gross domestic product; India; trade flows.
International Journal of Economics and Business Research, 2021 Vol.21 No.2, pp.206 - 222
Received: 10 Dec 2019
Accepted: 24 Mar 2020
Published online: 22 Feb 2021 *