Title: Examining the influence of antecedents of continuous intention to use an informational app: the role of perceived usefulness and perceived ease of use

Authors: Priyanka Gupta; Sanjeev Prashar; T. Sai Vijay; Chandan Parsad

Addresses: Indian Institute of Management (IIM) Raipur, Old Dhamtari Road, Sejbahar, Raipur, 492015, Chhattisgarh, India ' Indian Institute of Management (IIM) Raipur, Old Dhamtari Road, Sejbahar, Raipur, 492015, Chhattisgarh, India ' Indian Institute of Management Ranchi, 5th Floor, Suchna Bhawan, Audrey House Campus, Meur's Road, Ranchi, 534008, Jharkhand, India ' Rajagiri Business School, Rajagiri Valley P.O, Kakkanad, Kochi, 682039, Kerala, India

Abstract: The 4G revolution has enhanced smartphone penetration by 21.3%. Subsequently, the rapid expansion of different categories of mobile applications has changed the way consumers think, exchange information, shop, play games, and connect socially. This study, based on information mobile applications (apps), aims to predict and identify the specific antecedents that influence consumers to use an information app on a continuous basis, with the mediating effects of perceived usefulness and ease of use. Using structural equation modelling, causal analysis found relationships between perceived usefulness and interactivity and between perceived ease of use and information quality, system quality, and interactivity. Moreover, both mediating variables lead to continuous intention to use the app. The paper concludes with practical implications for m-commerce users.

Keywords: mobile application; perceived usefulness; perceived ease of use; PEOU; information quality; system quality; continuous intention to use.

DOI: 10.1504/IJBIS.2021.112829

International Journal of Business Information Systems, 2021 Vol.36 No.2, pp.270 - 287

Received: 05 Mar 2018
Accepted: 25 Nov 2018
Published online: 05 Feb 2021 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article