Title: eLearning on social network sites: a disruption of learning management systems from Thai students' perspectives

Authors: Poonsri Vate-U-Lan

Addresses: Graduate School of eLearning, Assumption University of Thailand, Bangkok, Thailand

Abstract: The purpose of this paper was to examine the attitudes of Thai higher education students towards eLearning incorporating social network sites using an online self-administered survey and standard statistical analysis. This online survey resulted in 389 valid responses. The attitude towards using eLearning on social network sites was positive. The research found a statistically significant difference in the attitudes of both genders with the Thai males scoring higher than the Thai females though both were positive. There was a statistically significant difference in attitude for participants who had varied experiences using eLearning. Participants who were experienced in both formal and informal eLearning formats showed a more positive attitude towards eLearning on social network sites as opposed to participants who used either formal or informal eLearning formats only. This research findings shed light on a disruption to learning management systems in the era of social networking with implications beyond Thailand.

Keywords: attitude; Facebook; learning management systems; LMSs; eLearning; social network; disruptive technology; gender difference; gender diversity.

DOI: 10.1504/IJBG.2021.112812

International Journal of Business and Globalisation, 2021 Vol.27 No.2, pp.273 - 287

Received: 05 Jan 2018
Accepted: 19 Dec 2018

Published online: 18 Jan 2021 *

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