Title: Research on the current situation and norms of public welfare crowdfunding

Authors: Bo Peng

Addresses: School of Accountancy, Zhejiang Financial College, Hangzhou, Zhejiang, China

Abstract: Public welfare crowdfunding is a new type of 'internet+' public welfare crowdfunding. It has the characteristics of wide audience, low cost and high influence, which is conducive to solving the difficulties of the public and exerting the spirit of mutual help. The basic process of public welfare crowdfunding in China was analysed, and the status and trends of public welfare crowdfunding development were studied. At same time, specific aspects were proposed from multiple dimensions, such as the public welfare crowdfunding sponsor, crowdfunding platform, third-party regulatory agencies, and government recommendations for healthy development of public welfare crowdfunding, in order to make public welfare crowdfunding a healthy development.

Keywords: public welfare; situation; standard; independent third party supervision; improving the laws and regulations.

DOI: 10.1504/IJWMC.2020.112552

International Journal of Wireless and Mobile Computing, 2020 Vol.19 No.4, pp.376 - 381

Received: 20 Aug 2020
Accepted: 08 Sep 2020

Published online: 20 Jan 2021 *

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