Title: Consideration of the strategic market competitiveness under the implementation of Industry 4.0

Authors: Shuai Ruan

Addresses: Jiangxi Science and Technology Normal University, No. 589 Xue Fu Avenue Nanchang 330000, China

Abstract: In order to overcome the problem that China's competitive advantage is not strong and the international market share is low, which leads to the low competitiveness of the strategic market, we should reform and think about the competitiveness of the strategic market. Under the background of Industry 4.0, the evaluation model of strategic market competitiveness is established. Analyse the influencing factors of strategic market competitiveness. By using the evaluation model and the influencing factors of competitiveness, we can realise the situation simulation of future strategic market competitiveness. Based on the current strategic market competitiveness and its future trend, this paper puts forward strategies to enhance competitive advantage and increase international market share. In 2020, China's RCA index, MS index and trade competition index are all improved compared with 2015. The comprehensive competitiveness of the strategic market has been significantly improved, and China's competitiveness ranking has increased by two places.

Keywords: Industry 4.0; strategic market; market competitiveness; competitiveness evaluation.

DOI: 10.1504/IJTM.2020.112494

International Journal of Technology Management, 2020 Vol.84 No.3/4, pp.137 - 156

Received: 18 May 2020
Accepted: 03 Oct 2020
Published online: 19 Jan 2021 *

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