Title: Dual-channel coordination based on different power structure and pricing strategies

Authors: Weihua Liu; Wenfei Wu; Xiaoyu Yan; Wanying Wei; Xinyun Liu

Addresses: College of Management and Economics, Tianjin University, No. 92, Weijin Road, Nankai District, Tianjin, 300072, China ' College of Management and Economics, Tianjin University, No. 92, Weijin Road, Nankai District, Tianjin, 300072, China ' College of Management and Economics, Tianjin University, No. 92, Weijin Road, Nankai District, Tianjin, 300072, China ' College of Management and Economics, Tianjin University, No. 92, Weijin Road, Nankai District, Tianjin, 300072, China ' College of Management and Economics, Tianjin University, No. 92, Weijin Road, Nankai District, Tianjin, 300072, China

Abstract: With the rapid development of e-commerce, retailers have opened up online and offline dual channels for product distribution. This paper considers three pricing scenarios: 1) decentralisation; 2) concentration of power plus unified pricing; 3) concentration of power plus discrimination pricing and mainly obtains the following three conclusions.

Keywords: dual-channel; power structure; channel coordination; pricing strategy.

DOI: 10.1504/IJMOM.2020.112391

International Journal of Modelling in Operations Management, 2020 Vol.8 No.2, pp.161 - 182

Received: 18 Jan 2020
Accepted: 02 May 2020
Published online: 13 Jan 2021 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article