Title: The evaluation pattern of Indian investors on role of stockbrokers to determination of investment decision

Authors: K. Prabhakar Rajkumar

Addresses: Department of Commerce, Periyar University, Salem, Tamil Nadu, India

Abstract: In India, during 1995-1996, equity turnover on BSE was 50,064 Cr. and it was increased to 854,845 Cr. during 2014-2015. It shows the increase in the transaction in the stock market. The share brokers are helpful to investor for investing in the various financial instruments in the market and guide for the safety investment in current and future. With this background, this study examined the awareness of investors towards stockbrokers and behaviour of individual investors towards stockbrokers. Also the study includes the style of investment of individual investors, the reason for changing the stockbrokers and at which stage, individual investors are depending on stockbroker for investment decision. This study conducted in Mumbai city and primary data was used. Many investors are aware about stockbroker functions, but 100% literacy towards stockbroker is not there in the Mumbai city.

Keywords: individual investors; stockbroker; stock market; investment.

DOI: 10.1504/IJIE.2021.112325

International Journal of Intelligent Enterprise, 2021 Vol.8 No.1, pp.18 - 28

Received: 13 Apr 2019
Accepted: 26 Sep 2019
Published online: 12 Jan 2021 *

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