Title: Social bricolage in the arts: Cheongna International City Culture Art Academy case

Authors: Ji Hyon Park; Hyung-Deok Shin

Addresses: Department of Arts and Cultural Management, Hongik University, Seoul, South Korea ' Department of Arts and Cultural Management, Hongik University, Seoul, South Korea

Abstract: Social bricolage literature suggests how social entrepreneurs can survive in managing socially beneficial firms under scare resources (Di Domenico et al., 2010). This study applies six principles of social bricolage suggested by Di Domenico et al. (2010) to understand how Cheongna International City Culture Arts Academy has developed its path in resource-scarce arts management environments in Korea. We found: 1) making do was possible owing to direct control of the founder with deep understanding in the arts; 2) refusal to be constrained by limitation was made by using legal advantages for students who participate in the orchestra to attract more members; 3) improvisation was possible by establishing various affiliated groups that fit needs of residents; 4) social value creation was made by providing educational service to local students; 5) stakeholder participation was made by making networks with local governmental institutes; 6) persuasion was made to secure practice rooms.

Keywords: social bricolage; bricolage in the arts; arts entrepreneurship; arts organisation; arts management; art academy; orchestra; South Korea; Cheongna.

DOI: 10.1504/JIBED.2021.112282

Journal for International Business and Entrepreneurship Development, 2021 Vol.13 No.1, pp.114 - 126

Received: 31 May 2020
Accepted: 02 Jun 2020
Published online: 06 Jan 2021 *

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