Authors: Wen-Chyuan Chiang, Jason C.H. Chen, Xiaojing Xu
Addresses: The University of Tulsa, College of Business Administration, Tulsa, OK 74104–3189, USA. ' Graduate School of Business, Gonzaga University, Spokane, WA 99258–0102, USA. ' The University of Tulsa, College of Business Administration, Tulsa, OK 74104–3189, USA
Abstract: The paper provides a comprehensive review of the recent development of revenue management in different industries. We discuss research on different revenue management strategies including pricing, auctions, capacity control, overbooking and forecasting. Related issues such as economic concerns, customer perception, competition and consolidation, implementation, performance evaluation, and common techniques and approaches used for solving revenue management problems are also discussed. Finally, we give our suggestion on some important areas that warrant further research.
Keywords: revenue management; yield management; research; review; strategies; pricing; auctions; capacity control; overbooking; forecasting; economic concerns; customer perception; competition; consolidation; implementation; performance evaluation.
International Journal of Revenue Management, 2007 Vol.1 No.1, pp.97 - 128
Available online: 29 Oct 2006 *Full-text access for editors Access for subscribers Purchase this article Comment on this article