International Journal of Revenue Management (IJRM)

International Journal of Revenue Management

2007 Vol.1 No.1

Editorial

Pages Title and author(s)
5-27Keynote paper: Large-scale entry deterrence of a low-cost competitor: an early success of airline revenue management
Frederick H.deB. Harris
DOI: 10.1504/IJRM.2007.011191
28-44Revenue management for broadcasting commercials: the channel's problem of selecting and scheduling the advertisements to be aired
Alf Kimms, Michael Muller-Bungart
DOI: 10.1504/IJRM.2007.011192
45-64Bundling of information goods: a value driver for new mobile TV services
Tarja Rautio, Mai Anttila, Matti Tuominen
DOI: 10.1504/IJRM.2007.011193
65-78The optimal ratio between advertising and sales income
Andrea Mangani
DOI: 10.1504/IJRM.2007.011194
79-96Effects of experiential elements on experiential satisfaction and loyalty intentions: a case study of the super basketball league in Taiwan
Yie-Fang Kao, Li-Shia Huang, Ming-Hsien Yang
DOI: 10.1504/IJRM.2007.011195
97-128An overview of research on revenue management: current issues and future research
Wen-Chyuan Chiang, Jason C.H. Chen, Xiaojing Xu
DOI: 10.1504/IJRM.2007.011196

 

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