Title: Resource orchestration in emerging markets

Authors: Luciana Maines Da Silva; Guilherme Trez

Addresses: Business School, Unisinos University, Porto Alegre 90, 470-280, Brazil ' Business School, Unisinos University, Porto Alegre 90, 470-280, Brazil

Abstract: This study aims to understand the contribution of resource orchestration to the creation of competitive advantage in international foreign companies in emerging markets. We used a bibliographical review of the state of art studies based on emerging markets and resource orchestration themes. This paper contributes to understanding the relationship those themes. Based on two cases, of Norwegian companies that are nowadays established on Brazil, we propose a framework, demonstrating the relevance of the perspective of the macro-institutional environment when building the relationship between studies related to resource orchestration and the context of emerging markets.

Keywords: emerging markets; resource orchestration; institutional weakness.

DOI: 10.1504/IJBEM.2020.111736

International Journal of Business and Emerging Markets, 2020 Vol.12 No.4, pp.422 - 436

Received: 09 Aug 2019
Accepted: 02 Apr 2020
Published online: 11 Dec 2020 *

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