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Title: Local brand franchise competition in the disruption era

Authors: N.S. Subawa; N.W. Widhiasthini; N.P.I. Permatasari

Addresses: Department of Economic and Business, Universitas Pendidikan Nasional, Denpasar, Bali, Indonesia ' Department of Social Science, Universitas Pendidikan Nasional, Denpasar, Bali, Indonesia ' Department of Economic and Business, Universitas Pendidikan Nasional, Denpasar, Bali, Indonesia

Abstract: Local brand franchise business, particularly culinary, has been rapidly developed in this disruption era. This is in line with the society's need for delicious but affordable culinary. There is a comprehensive relation-blend of cultural, business, and lifestyle responses. This research examined the factors affecting local brand franchises in the business competition in the disruption era. Using a descriptive qualitative method, the results indicated that local brand franchises are a part of economic disruption, because they create an entirely new market, providing high-quality products at lower prices. In this disruption era, local brand franchises are limited by binding agreements on franchising, courage in creativity and innovation, responsive to instant culture, adaptive to changes in consumer lifestyle, multi-level hegemony, and capitalism.

Keywords: disruption; culinary business; franchise; local brands.

DOI: 10.1504/IJPQM.2020.111700

International Journal of Productivity and Quality Management, 2020 Vol.31 No.4, pp.445 - 460

Received: 22 Apr 2020
Accepted: 27 Jul 2020
Published online: 09 Dec 2020 *