Title: Effect of strategic orientation on financial inclusion among women owned enterprises in Kenya

Authors: Judith Ndinda Nguli; Daniel Kipkirong Tarus

Addresses: Kenya Institute of Public Policy Research and Analysis (KIPPRA), Nairobi, Kenya ' Department of Accounting & Finance, Moi University, Eldoret, Kenya

Abstract: This study evaluates the effect of strategic orientation on financial inclusion. Using data collected from a sample of 634 women-owned small and medium enterprises in Kenya and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM), the results supported strategic orientation-financial inclusion hypothesis. In particular, the results indicate that entrepreneurs with higher levels of market and technology orientation are more likely to be financially included, while those with higher levels of learning orientation are associated with decreased levels of financial inclusion.

Keywords: strategic orientation; financial inclusion; Kenya.

DOI: 10.1504/IJCM.2020.111540

International Journal of Comparative Management, 2020 Vol.3 No.3, pp.157 - 182

Received: 16 Jun 2019
Accepted: 05 May 2020
Published online: 30 Nov 2020 *

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