Authors: Mladen Turuk; Tin Horvatinović; Željko Sudarić
Addresses: Faculty of Economics and Business, Department of Managerial Economics, University of Zagreb, Zagreb, 10000, Croatia ' Faculty of Economics and Business, Department of Managerial Economics, University of Zagreb, Zagreb, 10000, Croatia ' College of Applied Sciences Lavoslav Ruzička, Vukovar, 32000, Croatia
Abstract: Entrepreneurship plays an important role in the development of an economic system on the national and regional level. Given these findings, it is not startling that several different strands of research have been and are still being conducted on the topic of what determines individuals to create and start their business ventures. In this paper, we used the theory of planned behaviour as our theoretical foundation. Along with the conventional elements of the theory, individual's attitudes, subjective norms and perceived behavioural control, we tested additional moderating effects. The results show that attitude towards entrepreneurship and perceived behavioural control have a positive impact on entrepreneurial intentions, while the opposite is true for subjective norms. In addition, gender has a significant moderating effect only for subjective norms. Finally, subjective norms were found to moderate both the relation of attitude towards entrepreneurship and perceived behavioural control on entrepreneurial intentions.
Keywords: entrepreneurial intentions; entrepreneurial education; theory of planned behaviour; moderating effects; gender effects; business; business venture; Croatia; HR.
International Journal of Economics and Business Research, 2020 Vol.20 No.4, pp.425 - 441
Received: 29 Nov 2019
Accepted: 25 Feb 2020
Published online: 09 Nov 2020 *