Title: Diffusion of innovation: communicating to improve training and employee development

Authors: Claretha H. Banks

Addresses: Department of Rehabilitation, Human Resources and Communication Disorders, University of Arkansas, 103 Graduate Education Building, Fayetteville, AR 72701, USA

Abstract: Diffusion of innovation is used to measure and assess change. Understanding the communication channel within diffusion of innovation can help human resource management representatives manage change. This study uses a mixed methodology to identify and compare the goals, expectations, and perceived outcomes stakeholders held for the Faculty Development Institute (FDI). They had similar expectations for the outcomes during and/or immediately following the initial workshop, but differed in their expectations of the long-term outcomes.

Keywords: innovation diffusion; training; employee development; strategic change management; change evaluation; human resource management; HRM; communication.

DOI: 10.1504/IJSCM.2006.011108

International Journal of Strategic Change Management, 2006 Vol.1 No.1/2, pp.143 - 154

Available online: 16 Oct 2006 *

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