Title: Informational exchanges and dynamics of internet pornography in an e-commerce environment

Authors: Alan D. Smith

Addresses: Department of Management and Marketing, Robert Morris University, Pittsburgh, PA 15219–3099, USA

Abstract: Pornography is the most widely searched topic on the internet today, and is becoming an increasingly controversial topic in society. Through research and surveys, we have found that internet pornography has become an increasing burden and these sites are finding many new ways to get around the firewalls and blocks that are used by many homeowners, businesses and schools. A sample of working professionals in the service industry, representing an educated and web-enabled group, found that the traditional assumptions of male dominated and driven by curiosity were found to be true. Principal components and factor analyses were used to verify a basic model of the driving forces for the expansive growth of internet pornography. In general, internet-based research, whatever form it takes, is needed at the academic level to eventually develop meaningful policies, practices, and procedures in intelligently dealing with internet sexuality and its place in understanding online informational exchanges.

Keywords: cookies; cyber-squatting; doorway scams; diallers; e-mail spoofing; empirical study; information exchanges; internet pornography; principal components analysis; PCA; spyware; business research; e-commerce; electronic commerce; driving forces; internet sexuality; online information; web pornography.

DOI: 10.1504/IJBIR.2006.011095

International Journal of Business Innovation and Research, 2006 Vol.1 No.1/2, pp.170 - 190

Published online: 13 Oct 2006 *

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