Title: Measuring the impact of digital capabilities on product-service innovation in Spanish industries
Authors: Alberto De La Calle; Inmaculada Freije; José Vicente Ugarte; Miguel Ángel Larrinaga
Addresses: Mechanics, Design and Industrial Management Department, Engineering Faculty, University of Deusto, Avda. de las Universidades, 24, 48007 Bilbao, Spain ' Strategy and Information Systems Department, Deusto Business School, University of Deusto, Hermanos Aguirre 2, 48014 Bilbao, Spain ' Quantitative methods Department, Deusto Business School, University of Deusto, Hermanos Aguirre 2, 48014 Bilbao, Spain ' Quantitative methods Department, Deusto Business School, University of Deusto, Hermanos Aguirre 2, 48014 Bilbao, Spain
Abstract: Digital capabilities play a relevant role in servitisation strategy for manufacturing companies. Using logistic regression models with a sample of more than 2000 Spanish manufacturing companies, this paper studies the relationship between digital capabilities and servitisation within Spanish industries. This research considers both manufacturing and connecting digital capabilities, along with, training and software skills. The findings can be used by companies and policy makers to boost servitisation. Advanced manufacturing technologies (AMT) are not found to have a positive or significant impact on servitising, except when combined with the use of digital capabilities for internet-based marketing. Significant space also exists for improvements in staff training in information and communication technologies (ICTs) because of their potential contribution to product-service innovation. Finally, the relationship between firm size and servitisation indicated by previous research is confirmed.
Keywords: product-service innovation; servitisation; digital capabilities; digitization; digital transformation; Spanish manufacturing companies; logistic regression; digital technological capabilities; advanced manufacturing technologies; information and communication technology; ICT.
International Journal of Business Environment, 2020 Vol.11 No.3, pp.254 - 274
Received: 18 Mar 2019
Accepted: 17 Sep 2019
Published online: 01 Nov 2020 *