Article: Mediating effect of student perceived value on student satisfaction in the Indonesian private higher education institutions Journal: International Journal of Management in Education (IJMIE) 2020 Vol.14 No.6 pp.611 - 627 Abstract: Motivated by a recent global trend of increasingly competitive and commercial-oriented tertiary education institutions and within an atmosphere that now recognises university as a major services producer and students as the customers, this study attempts to explore the mediating effect of student perceived value on the influences of student perceived orientation and higher education image on student satisfaction in the private higher education in Aceh, Indonesia. 300 students from 109 private higher education institutions were chosen as the respondents of the study using the multi-stage sampling technique. Using the Structural Equation Modelling (SEM), the study documented that student perceived value was documented to mediate the effects of the student's perceived orientation and higher education image on student satisfaction. These findings implied that to further providing greater student satisfaction, the private higher education institutions should enhance the student perceived orientation and higher education image as well as the student perceived value. Inderscience Publishers - linking academia, business and industry through research

Title: Mediating effect of student perceived value on student satisfaction in the Indonesian private higher education institutions

Authors: Halimatussakdiah; M. Shabri Abd. Majid; Nasir Azis

Addresses: Department of Management, Faculty of Economics and Business, Universitas Syiah Kuala, Darussalam, Banda Aceh, Indonesia ' Department of Economics, Faculty of Economics and Business, Universitas Syiah Kuala, Darussalam, Banda Aceh, Indonesia ' Department of Management, Faculty of Economics and Business, Universitas Syiah Kuala, Darussalam, Banda Aceh, Indonesia

Abstract: Motivated by a recent global trend of increasingly competitive and commercial-oriented tertiary education institutions and within an atmosphere that now recognises university as a major services producer and students as the customers, this study attempts to explore the mediating effect of student perceived value on the influences of student perceived orientation and higher education image on student satisfaction in the private higher education in Aceh, Indonesia. 300 students from 109 private higher education institutions were chosen as the respondents of the study using the multi-stage sampling technique. Using the Structural Equation Modelling (SEM), the study documented that student perceived value was documented to mediate the effects of the student's perceived orientation and higher education image on student satisfaction. These findings implied that to further providing greater student satisfaction, the private higher education institutions should enhance the student perceived orientation and higher education image as well as the student perceived value.

Keywords: student perceived orientation; image; perceived value; satisfaction; private university.

DOI: 10.1504/IJMIE.2020.110691

International Journal of Management in Education, 2020 Vol.14 No.6, pp.611 - 627

Received: 06 Sep 2019
Accepted: 29 Nov 2019
Published online: 28 Oct 2020 *

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Title: Mediating effect of student perceived value on student satisfaction in the Indonesian private higher education institutions

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