Title: E-learning adoption based on gender differences: insight from India

Authors: P.S. Vanitha; Sreejith Alathur

Addresses: National Institute of Technology, NH 66, Srinivasnagar, Surathkal, Mangalore, Karnataka 575025, India ' National Institute of Technology, NH 66, Srinivasnagar, Surathkal, Mangalore, Karnataka 575025, India

Abstract: Aim of this study is to explore the adoption of e-learning across gender. This study identifies how the factors influence e-learning adoption based on gender. The theories pertinent to gender difference are reviewed. Using a quantitative questionnaire survey method, 425 responses were collected from various higher education institutions from southern India. Using this data set acceptance of the hypothesis on e-learning adopted among different gender was statistically reported. Partial least square-structure equation model (PLE-SEM) is carried out to find the similarities and dissimilarities among male and female users in e-learning adoption. The current research focused on two dimensions: learner and technology. Further research can focus on the economy, religion and other possible factors. Earlier studies less reported on influence on the e-learning adoption based on different genders in India. Therefore, the current study focus on gender-based e-learning adoption in the Indian context.

Keywords: e-learning; gender-difference; attitude; behaviour; technology awareness; India.

DOI: 10.1504/IJIL.2020.110683

International Journal of Innovation and Learning, 2020 Vol.28 No.4, pp.510 - 538

Received: 11 Jun 2019
Accepted: 14 Sep 2019
Published online: 28 Oct 2020 *

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