Title: Short video clip production on learning performance: evidence from university students

Authors: Siew King Ting; Tze Wee Lai; Sze Wei Yong; Geetha Subramaniam; Brian Dollery

Addresses: Faculty of Business and Management, Universiti Teknologi MARA Cawangan Sarawak, 94300 Kota Samarahan, Sarawak, Malaysia ' Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA Cawangan Sarawak, 94300 Kota Samarahan, Sarawak, Malaysia ' Faculty of Business and Management, Universiti Teknologi MARA Cawangan Sarawak, 94300 Kota Samarahan, Sarawak, Malaysia ' Faculty of Business and Management, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia ' UNE Business School, University of New England, Armidale NSW 2351, Australia

Abstract: University students learn economic concepts through textbooks and online sources that are typically very theoretically oriented. As a result, they have difficulties in linking their understanding of these concepts to real-world experience. This study aims to assess the effectiveness of using a short video clip production made by students themselves in explaining economic concepts. The respondents in this study consisted of 96 first semester undergraduate students (over September 2018 to January 2019) who took introductory economic courses at the Faculty of Business and Management at the Universiti Teknologi MARA (UiTM) in Kota Samarahan, Sarawak. Our results exhibit positive responses on both the level of satisfaction and perceived learning performance by students with the overall mean scores of 3.79. From these results, we offer several recommendations on using digital learning in the academic curriculum.

Keywords: economics education; short video; economic concepts; technology acceptance model; TAM; teaching and learning.

DOI: 10.1504/IJIL.2020.110679

International Journal of Innovation and Learning, 2020 Vol.28 No.4, pp.415 - 429

Received: 02 Jul 2019
Accepted: 14 Sep 2019
Published online: 28 Oct 2020 *

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