Title: Determinants of switching intention towards mobile number portability

Authors: Anil Kumar Agrawal; Monica Sharma; Praveen K. Mehrotra

Addresses: Malaviya National Institute of Technology, JLN Marg, Malviya Nagar, Jaipur-302017, India ' Malaviya National Institute of Technology, JLN Marg, Malviya Nagar, Jaipur-302017, India ' Department of Telecom, NICF, Mehrauli Gurgaon Road, Ghitorni, New Delhi-110047, India

Abstract: India has the second largest telecom network in the world after China with about 1,206 million subscribers. The sharp increase in the teledensity and further decline in the tariffs in telecom sector has contributed significantly in India's economic growth. Mobile number portability (MNP) was introduced in India in 2011 but was limited to licensed service area (LSA). Countrywide MNP was launched in India in 2015. By March 2017, MNP requests were 23.3% of mobile subscriber base in India. In this paper Indian telecom sector, MNP progress in India, MNP implementation around the world, benefits of MNP and various studies on MNP have been discussed. Porting fees, porting speed, service quality, price, switching cost, satisfaction have been found the determinants of switching based on different studies carried around the world.

Keywords: mobile number portability; MNP; switching intention; Indian telecom sector; MNP benefits; telecom operators; determinants of switching.

DOI: 10.1504/IJPMB.2020.110287

International Journal of Process Management and Benchmarking, 2020 Vol.10 No.4, pp.479 - 494

Received: 23 Feb 2018
Accepted: 24 May 2018
Published online: 13 Oct 2020 *

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