Title: The perspective of information system success with social interaction on online game continuance: the moderating role of gender, age, and play frequency
Authors: Chih-Hung Wu; Chao-Wei Lai; Shih-Chih Chen
Addresses: Department of Digital Content and Technology, National Taichung University of Education, No. 140, Min-Shen Rd., Taichung 403, Taiwan ' Department of Digital Content and Technology, National Taichung University of Education, No. 140, Min-Shen Rd., Taichung 403, Taiwan ' Department of Information Management, National Kaohsiung University of Science and Technology, No. 1, University Rd., Yanchao Dist., Kaohsiung City 824, Taiwan
Abstract: This study proposed a modified hypothetical model to investigate the influence among six dimensions, namely, system quality, game quality, privacy protection service, user satisfaction, benefits of social interaction, and continuance usage intention. Besides, this study included gender, age, and usage frequency as moderators in the proposed model. The results showed that system and game quality significantly influenced the satisfaction and benefits of social interaction on online game players, as well as their continuance intention toward online games. The modified D&M IS success model significantly predicted the intention of online game players to continue playing an online game product. In addition, high frequency online game players show the significantly stronger influence of system quality on benefits of social interaction than low frequency online game players. This study provided a better understanding of the relationship about the factors how to influence the online games continuance intention for academics and practitioners.
Keywords: online game; D&M information system success model; system quality; game quality; privacy protection service; PPS; partial least squares.
International Journal of Mobile Communications, 2020 Vol.18 No.5, pp.571 - 597
Accepted: 01 Apr 2019
Published online: 30 Sep 2020 *