Title: Identification of factors affecting financial performance of gems and jewellery and zari industries in Howrah district, West Bengal

Authors: Palash Bandyopadhyay

Addresses: Azad Hind Fouz Smriti Mahavidyalaya, Howrah-Amta Road, Domjur, Howrah, West Bengal, 711405, India

Abstract: This paper tries to find out the factors that are influential for financial performance and employability in the district of Howrah, West Bengal, India. Use of zari embroidery is found to be very essential material for dresses since past several centuries. Jewellery work has also a long heritage in India. Both these industries play an important role in Indian economy and employability in India. These industries can be well traced in Howrah district of West Bengal because this district has a long reputation in terms of supplying skilled workers. The research has been conducted by collecting primary data from the personnel engaged in these industries from different blocks of Howrah district through questionnaire and interview method. The data so collected are being analysed by using different statistical tools, namely, frequency analysis, chi-square test, and factor analysis. It is found that 'business volume increase employability', 'cash sales' and 'production volume' are the important factors for financial performance of these industries. Governments have to take initiative to create demand which will lead to increase in production volume and provide easy capital as the sales are made on credit.

Keywords: zari; gems and jewellery; demographics; financial performance; West Bengal; India.

DOI: 10.1504/IJEA.2020.109928

International Journal of Economics and Accounting, 2020 Vol.9 No.3, pp.260 - 272

Received: 16 Oct 2019
Accepted: 01 Mar 2020
Published online: 29 Sep 2020 *

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