Title: Analysis of a Blockchain-based website using the technology acceptance model: the case of Save Ideas
Authors: Taşkın Dirsehan
Addresses: Faculty of Business Administration, Marmara University, Kadıköy, 34722, Istanbul, Turkey
Abstract: Nowadays, blockchain applications appear as a new technology which disrupts traditional centralised authorities. Even though this technology has huge potential and receives increasing investments, researches are mostly limited to bitcoin, and they are limited. With subjective knowledge about blockchain and individual trust, this study attempts to focus on the technology acceptance model in order to understand the dynamics behind its use by individuals. A quantitative research study was conducted with 94 users of Save-Ideas.com, which is a blockchain-based website, and the results were analysed by Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings indicate that individuals with knowledge of blockchain technology will have greater trust in these websites and will perceive these websites as more useful. Then, people will be more likely to accept the website.
Keywords: blockchain; technology acceptance; digital marketing.
International Journal of Diplomacy and Economy, 2020 Vol.6 No.1, pp.17 - 25
Received: 12 Mar 2020
Accepted: 26 Mar 2020
Published online: 04 Sep 2020 *