Title: Flexibility of strategic choices in an opera house management

Authors: Maria Tajtakova

Addresses: Department of Marketing, Faculty of Commerce, University of Economics in Bratislava, Dolnozemska cesta 1, 852 35, Bratislava, Slovak Republic

Abstract: This paper addresses key issues of an opera house management, with the special emphasis on flexibility of strategic management choices. In the first part, we describe several reforms in opera houses managements carried out in different countries with the aim of transformation from structural rigidity to managerial flexibility. The second part provides a theoretical discussion on strategic options available for managers of opera companies. We suggest four categories of strategic choices to be considered by an opera house management, namely artistic, economic, marketing and social objectives. In the last part, we present results of the research conducted in three Slovak opera organisations. The flexibility of their strategic management choices was analysed during the research period 2002 to 2004.

Keywords: arts management; business environment; flexibility; managerial reforms; objectives; opera houses; Slovakia; strategic management; opera companies.

DOI: 10.1504/IJBE.2006.010930

International Journal of Business Environment, 2006 Vol.1 No.3, pp.365 - 381

Published online: 18 Sep 2006 *

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