Title: Assessing the implementation of serialisation in pharmaceutical industry in Greece: a qualitative approach

Authors: Theodoros Pagonidis; Svetlana Sapuric; Petros Lois

Addresses: MBA Graduate, School of Business, University of Nicosia, Nicosia, 2417, Cyprus ' School of Business, Department of Economics and Finance, University of Nicosia, Nicosia, 2417, Cyprus ' School of Business, Department of Accounting, University of Nicosia, Nicosia, 2417, Cyprus

Abstract: In a competitive environment such as the pharmaceutical sector the necessity for visibility of the supply chain is currently not only an idea in regulators' minds but also a challenge for the key stakeholders. The aim of the study is to reflect the current status of serialisation implementation in the pharmaceutical industry, discover interests and expectations and explore the post implementation environment. A stakeholder analysis was conducted to assess the importance of each stakeholder. Furthermore, to discover interests and expectations, analyse the status and explore what is coming next when serialisation will be effective, personal in-depth interviews with subject material experts took place. Our results indicate that manufacturers, CMOs and re-packagers are most impacted, and serialisation is a necessity for regulation compliance. Its implementation aims to bring important changes, the impacts are gradually visible and the journey until it is fully implemented will last for some years to come.

Keywords: serialisation; regulations; counterfeit; stakeholder analysis; pharmaceutical industry; supply chain; qualitative analysis; stakeholder identification; stakeholder prioritisation; stakeholder mapping; Greece.

DOI: 10.1504/JGBA.2020.109144

Journal for Global Business Advancement, 2020 Vol.13 No.1, pp.4 - 31

Received: 13 Mar 2020
Accepted: 03 Jun 2020
Published online: 21 Aug 2020 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article