Authors: You-Yu Dai; An-Jin Shie; Z-John Liu
Addresses: International Business School, Shandong Jiaotong University, China ' School of Economics and Management, Huaiyin Normal University, China ' Department of Business and Administration, Ling Tung University, Taiwan
Abstract: Because of the concept of the modern service industry, the service industry is increasingly extensive. Websites are the first step in contact between a company and its employees. Therefore, this article aims to discuss website quality and company attractiveness and the relationship between these two factors. This study introduced perceived usefulness and perceived ease of use as intermediate variables. Four sectors in the service industry were selected for research, namely scientific research, technical services and geological prospecting, tourism, and finance industry and education staff. Subsequently, we administered a questionnaire to demonstrate the research framework. In this study, 466 service industry employees were sampled using path analysis. The results of this study revealed that perceived ease of use is an intermediate variable between company website quality and company attractiveness. Corporate culture fit was the most crucial factor of company website quality and was proven highly effective for enhancing company attractiveness. Employees with higher technology readiness (TR) are more conversant regarding how to utilise information provided by company websites. A company's website enables the company to interact with its employees, and the service firm should focus primarily on improving its perceived ease of use (PEOU) to help users retrieve information of interest.
Keywords: technology acceptance model; TAM; service industry; website quality; enterprise attraction; corporate culture fit.
International Journal of Industrial and Systems Engineering, 2020 Vol.36 No.1, pp.125 - 148
Received: 14 Dec 2018
Accepted: 08 Apr 2019
Published online: 14 Aug 2020 *