Title: Acceptance and use of e-hailing technology: a study of Uber based on the UTAUT2 model

Authors: João Luiz Soares; Juliana Maria Magalhães Christino; Marlusa De Sevilha Gosling; Luciana Alves Rodas Vera; Érico Aurélio Abreu Cardozo

Addresses: Centro de Pós-Graduação e Pesquisas em Administração, Faculdade de Ciências Econômicas, Universidade Federal de Minas Gerais, Av. Antônio Carlos, 6627, Sala 4031, Pampulha, Belo Horizonte, MG, 31270-901, Brazil ' Centro de Pós-Graduação e Pesquisas em Administração, Faculdade de Ciências Econômicas, Universidade Federal de Minas Gerais, Av. Antônio Carlos, 6627, Sala 4031, Pampulha, Belo Horizonte, MG, 31270-901, Brazil ' Centro de Pós-Graduação e Pesquisas em Administração, Faculdade de Ciências Econômicas, Universidade Federal de Minas Gerais, Av. Antônio Carlos, 6627, Sala 4031, Pampulha, Belo Horizonte, MG, 31270-901, Brazil ' Centro de Pós-Graduação e Pesquisas em Administração, Faculdade de Ciências Econômicas, Universidade Federal de Minas Gerais, Av. Antônio Carlos, 6627, Sala 4031, Pampulha, Belo Horizonte, MG, 31270-901, Brazil ' Centro de Pós-Graduação e Pesquisas em Administração, Faculdade de Ciências Econômicas, Universidade Federal de Minas Gerais, Av. Antônio Carlos, 6627, Sala 4031, Pampulha, Belo Horizonte, MG, 31270-901, Brazil

Abstract: For the first time in Brazil, an article presents an assessment of the technology employed in the provision of the e-hailing sharing economy service from the perspective of the unified theory of acceptance and use of technology 2 (UTAUT2), developed by Venkatesh et al. (2012). It aims at providing an understanding of the factors that predict the behavioural intention of the service. In order to achieve this goal, 311 users of the Uber service in Brazil were interviewed for a survey. Uber, as an e-hailing service, enjoys significant use in Brazil and worldwide. The analysis of the data was done by means of structural equation modelling methods. The results pointed out that the factors price value, performance expectancy and habit were the most relevant aspects influencing the customer's choice of e-hailing.

Keywords: sharing economy; e-hailing; electronic hailing; Uber; UTAUT2.

DOI: 10.1504/IJBIS.2020.109019

International Journal of Business Information Systems, 2020 Vol.34 No.4, pp.512 - 535

Received: 22 Dec 2017
Accepted: 03 Jul 2018
Published online: 17 Aug 2020 *

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