Title: Youth internet consumption in Ecuador: indicators of the national digital generation

Authors: Iván Fernando Rodrigo-Mendizábal; Daniel Fernando López-Jiménez; Amaia Arribas-Urrutia

Addresses: Simon Bolivar Andean University, Academic Area of Communication Studies, Toledo N22-80 (Plaza Brasilia), Postal Mail: 17-12-569, Quito, Ecuador ' Research Center of Communication and Public Opinion (CICOP), University of Los Hemisferios, Paseo de la Universidad 300 and Juan Díaz. Urb. Iñaquito Alto, Quito-Ecuador ' Center for Higher Internet Studies and Information Society (CAEISI), University of Los Hemisferios, Paseo de la Universidad 300 and Juan Díaz. Urb. Iñaquito Alto, Quito-Ecuador

Abstract: This article presents results of youth internet consumption in Ecuador, from the national survey of the World Internet Project - Ecuador. The interest is to determine how the Ecuadorian net generation is linked to the internet, its services, its technologies, its possibilities. It highlights how such a generation shapes a web community that, although it is a consumer, evolves, although not always with the interest of producing content, but as one that moves the technological context - networks, devices, market, etc., - of the internet. Crossed data are presented on the level of access, the places from where it connects to the internet and the preponderance of mobile devices to make personal actions. Among the results it is noted that, although there is internet consumption, the presumption is not yet the vital point of this generation: there is more use of services or connectivity rather than activism, if we think that young people are a fundamental reserve of changes in the information society.

Keywords: internet; social networks; social use of the internet; digital consumption; presumption; young Ecuadorians; net generation; Ecuador.

DOI: 10.1504/IJWBC.2020.108633

International Journal of Web Based Communities, 2020 Vol.16 No.3, pp.296 - 320

Received: 05 Sep 2019
Accepted: 31 Dec 2019

Published online: 10 Jul 2020 *

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