Authors: Xiuyan Bai
Addresses: Hangzhou Vocational and Technical College, Hangzhou 310018, Zhejiang, China
Abstract: Internet finance has the characteristics of low transaction cost, efficient and fast transaction process, wide coverage, large data value and information sharing. It is difficult for credit information caused by information asymmetry in rural finance, and financial institutions have high operating costs and high risks. The problems of high user financing threshold and low level of user financial information culture are just complementary. Many companies such as Ali and Baidu have launched internet finance business. The core of internet finance is risk control. Collect user information for data analysis, evaluate user credit ratings, identify fraudulent users, increase fraud costs for fraudulent users, and block fraudulent users before lending to prevent risk.
Keywords: rural e-commerce; internet finance; risk control.
International Journal of Wireless and Mobile Computing, 2020 Vol.18 No.4, pp.398 - 402
Received: 23 Sep 2019
Accepted: 16 Feb 2020
Published online: 03 Jul 2020 *