Title: Satisfaction ranking of employers towards graduates from higher education institutions: an application of hybrid multiple criteria decision-making approach

Authors: Mongkol Kittiyankajon

Addresses: Department of Industrial Management, Faculty of Technology, Udon Thani Rajabhat University, Udonthani, 41000, Thailand

Abstract: Proper curriculum development is very important to higher education institutions (HEIs), and input from graduate users should be clearly identified. Thus, this study proposed hybrid multiple criteria decision-making (MCDM) to identify and rank employer satisfaction towards graduates from HEIs based on different weights of each graduate quality aspect. A case study of employer satisfaction ranking towards graduates from Industrial Management Department of Udonthani Rajabhat University (UDRU), Thailand was used to validate the effectiveness of the proposed method against the existing method. The results showed that the proposed method gave more reasonable ranking than the existing methods. Consequently, we recommend curriculum development utilise satisfaction levels and ranking results.

Keywords: graduate employer satisfaction; multiple criteria decision-making; MCDM; analytic hierarchy process; AHP; TOPSIS; satisfaction ranking.

DOI: 10.1504/IJCEELL.2020.108522

International Journal of Continuing Engineering Education and Life-Long Learning, 2020 Vol.30 No.3, pp.223 - 235

Received: 16 Jul 2018
Accepted: 08 Apr 2019

Published online: 16 Jul 2020 *

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