Title: An innovative approach to entrepreneurship in higher and secondary education: cultural routes and economy of experience - a case study

Authors: Vasiliki Brinia; George Economou; Georgios Gialos; Angeliki-Rafailia Panagiotopoulou; Marianna Spanidi; Maria Beloyianni

Addresses: Teacher Education Program, Athens University of Economics and Business, 76 Patission Str., GR-10434, Athens, Greece ' Teacher Education Program, Athens University of Economics and Business, 76 Patission Str., GR-10434, Athens, Greece ' Teacher Education Program, Athens University of Economics and Business, 76 Patission Str., GR-10434, Athens, Greece ' Teacher Education Program, Athens University of Economics and Business, 76 Patission Str., GR-10434, Athens, Greece ' Teacher Education Program, Athens University of Economics and Business, 76 Patission Str., GR-10434, Athens, Greece ' Faculty of History and Archaeology, School of Philosophy, National and Kapodistrian University of Athens, University Campus, GR-15784, Athens, Greece

Abstract: The aim of the present study is to present how social entrepreneurship can find its place in higher and secondary education by involving students, through experiential learning, in the creative development of solutions for sustainable development of an area with rich cultural heritage. To this end, the present study followed the qualitative research method and constitutes a case-study of the town of Orchomenus in Boeotia, Greece. This case-study is based on field-research at the important historical monuments of the area organised by the DIAZOMA Association and the Teacher Education Program of Athens University of Economics and Business. Proposals made by groups of the student-teachers were formed through the research method and aimed at exploiting the rich heritage of the area in favour of its financial and cultural development, and showed that students' ideas were diverse, following objective and realistic criteria that responded to the needs and prospects of Orchomenus town. The study is the first of its kind in Greece and abroad, as it introduces for the first time the way students can learn the notions of social entrepreneurship and cultural sustainability through field-research and the project method.

Keywords: entrepreneurship in higher education; experiential learning; case study; Orchomenus Archaeological Park; economy of experiences; cultural routes; cultural promenades.

DOI: 10.1504/IJEED.2020.108316

International Journal of Education Economics and Development, 2020 Vol.11 No.3, pp.277 - 291

Received: 03 Aug 2019
Accepted: 22 Oct 2019

Published online: 20 May 2020 *

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