Authors: Malla Mattila; Nina Mesiranta; Anna Heikkinen
Addresses: Faculty of Management and Business, Tampere University, FI-33014, Finland ' Faculty of Management and Business, Tampere University, FI-33014, Finland ' Faculty of Management and Business, Tampere University, FI-33014, Finland
Abstract: Food waste is a growing sustainability challenge for companies operating in the food services sector in developed countries. In this study, we examine how platform-based business models for food waste reduction can contribute to sustainability. We draw from the literature on business sustainability, sustainable business models (SBMs), and digital platforms, scrutinising two real-life business cases that provide digital services that help food service companies to reduce their food waste. Our findings identify the value network (user, producer, and support networks) and sustainable value proposition (economic, environmental, and social dimensions) as key elements for addressing sustainability in platform-based businesses. The study contributes to the SBM literature by developing an empirical and systemic understanding of platform-based SBMs. The cases illustrate that these SBMs have the potential to contribute to sustainability through scalability and attractiveness. From a managerial standpoint, the study offers companies insights into how to develop sustainability in their business operations.
Keywords: sustainability; sustainable business model; platform; digital; food service; restaurant; food waste; food waste reduction; business model; value network; value proposition; digital service; application; case study; innovation.
International Journal of Entrepreneurship and Innovation Management, 2020 Vol.24 No.4/5, pp.249 - 265
Received: 29 Oct 2018
Accepted: 04 Jun 2019
Published online: 07 Jul 2020 *