Title: Investigating the relationship between age and smart phone usage patterns: evidences from Indian smart phone users
Authors: A.M. Sakkthivel; V. Moovendhan; Githa S. Heggde
Addresses: School of Business, Skyline University College, University City of Sharjah, Sharjah, United Arab Emirates ' Department of Technology Management, VIT University, Vellore, India ' IFIM Business School, #8P & 9P KIADB Indl. Estate, Electronics City, Bangalore 560100, India
Abstract: This study intended to develop new categories of smart phone usage patterns in to three types such as professional, social and personal centric usage and tested the same among different age groups, i.e., young, middle, old, etc. with reference to finding the intentions of usage patterns among the selected age groups. The survey had been conducted among 150 Indian smart phone users belong to different age groups and the results revealed: 1) all age groups intended to use smart phones for personal usage; 2) young age group users intended to use smart phones for professional usage; 3) whereas middle age group and old age group users intended to use smart phones for social and personal usage, respectively. The implications of the outcomes were discussed.
Keywords: smart phones; usage pattern; personal; social; professional; young; middle; old; age groups; structural equation modelling; growing smart phone market.
International Journal of Business Excellence, 2020 Vol.21 No.3, pp.394 - 409
Received: 15 Sep 2018
Accepted: 01 Feb 2019
Published online: 24 Jun 2020 *