Title: Start-up with limited budget: pleasing customers with innovative idea's - a case study of HUMPL

Authors: Poonam Rani; Veer Pal Kaur Mann

Addresses: Manav Rachna International Institute of Research and Innovation, Faridabad, Haryana, India; Punjab Technical University, Jalandhar, Punjab, India ' GZS Campus College of Engineering and Technology, MRSPT (PTU), India

Abstract: The case explored how the life style brand Happily Unmarried Marketing Private Ltd. (HUMPL) has nurtured the creation of quirky life style product in market place. The organisation offers its items through its store and through their site, multi brand retailers; and through online commercial centres, for example, Amazon, Snapdeal, Paytm and Flipkart and so forth. They developed as the command dealer in the zone of particular way of life items. The case featured an imaginative business thought when supported by involvement and solid market examination it turns out as a fruitful start-up. The investigation demonstrated how, by concentrating on quality, improving the item range and creating one of a kind plan for a specific fragment of the market, the brand of Happily Unmarried Marketing Private Ltd. (HUMPL) accomplished the potential revenue driven stream. A similar actuality pulled in the huge market player like Info Edge, to put resources into the start-up in the year 2012 and 2014. Later on Wipro Consumer Care, in the year 2018 discharged funds for this organisation. Subsequently the investigation clearly showed, the enterprise is about interpretation of one of a kind thought into a business adventure terms with consistent exertion and experiential learning's.

Keywords: entrepreneurship; seed finance; digital marketing.

DOI: 10.1504/IJTCS.2020.108166

International Journal of Teaching and Case Studies, 2020 Vol.11 No.1, pp.53 - 64

Received: 02 Oct 2019
Accepted: 14 Oct 2019
Published online: 03 Jul 2020 *

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