Title: Service innovation typologies and applications in India: a literature review

Authors: Dorothy Dutta; Mrinmoy K. Sarma

Addresses: Department of Business Administration, Tezpur University, Naapam, Assam, PIN – 784028, India ' Department of Business Administration, Tezpur University, Naapam, Assam, PIN – 784028, India

Abstract: Innovations largely facilitate the growth and development of various sectors, including the services sector. Service innovations are taking place all over, yet this is still under-researched as an academic interest. This is an attempt to list out the typologies of service innovation put forward by various academicians in the past. The paper portrays the typologies of service innovations available through an extensive search for relevant literature in the area. The paper also offers an insight into the service sectors focusing on innovation. The article identifies the typology mostly used to define a service innovation; followed by the typology typically preferred in India. An attempt also is made to highlight the differences in service innovation execution between India, and some developed countries like the USA and Australia. The article also dwells into how technological aid is sought while innovating in services and the role of frugal innovations in India. Finally, the article offers suggestions on scopes for further research.

Keywords: services; innovation; India; new service development; typologies.

DOI: 10.1504/IJBIR.2020.107963

International Journal of Business Innovation and Research, 2020 Vol.22 No.3, pp.359 - 373

Received: 06 Sep 2018
Accepted: 04 Dec 2018
Published online: 01 Jul 2020 *

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