Title: A study of knowledge sharing behaviour-based employee segmentation and related variables

Authors: Vibha Mahajan; Jyoti Sharma

Addresses: School of Business, Shri Mata Vaishno Devi University, Katra, J&K, India ' School of Business, Shri Mata Vaishno Devi University, Katra, J&K, India

Abstract: Knowledge sharing being one of the important components of knowledge management holds important position in the area of research. Knowledge sharing has taken an important place in developing a shared understanding in the contemporary organisation's activities. Despite the realisation about the important role played by sharing of knowledge with each other, organisations are finding it difficult to make sharing of knowledge a regular activity among their employees. This study therefore, tries to find out the important variables that should be focused by organisations to improve knowledge sharing behaviours of their employees through behaviour-based segmentation. The study can be exploited towards both nurturing of organisations knowledge sharing culture and the improvement in knowledge sharing practices of organisations to achieve their business objectives readily.

Keywords: knowledge sharing behaviour; cluster analysis; multilogit analysis; demographics; individuals; self-efficacy; organisational culture; self-learning; self-satisfaction; trust.

DOI: 10.1504/IJICBM.2020.107694

International Journal of Indian Culture and Business Management, 2020 Vol.20 No.3, pp.307 - 325

Received: 14 Nov 2018
Accepted: 15 Apr 2019
Published online: 08 Jun 2020 *

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