Title: Research on the intangible ethnic tourism development after a civil war, based on stakeholder perspective: the case of Jaffna, Sri Lanka

Authors: W.H.M.S. Samarathunga

Addresses: Tourism School, Sichuan University, Wangjiang Road, Chengdu, 610064, China; Faculty of Management Studies, Department of Tourism and Hospitality Management, Rajarata University of Sri Lanka, Mihintale, 50300, Sri Lanka

Abstract: The present study aims at identifying the stakeholders' perspectives on intangible ethnic tourism (IET) development in Jaffna, Sri Lanka, using stakeholder theory, which has been a missed area in the tourism literature. Interviews, discussions and participatory observations were used as key research tools during the data collection process. Content analysis was conducted using NVIVO software to analyse the data. The analysis of the stakeholders' perspectives emphasised that there is a huge IET potential in Jaffna which can contribute to the socio-economic development in the area. Although the stakeholders have mixed feelings towards IET development, their insights provide valuable directions for sustainable development of IET in Jaffna.

Keywords: tourism stakeholders; post conflict destination; stakeholder theory; intangible ethnic tourism; sustainable tourism development; Nvivo; civil war; ethnic tourism; content analysis; Sri Lanka tourism.

DOI: 10.1504/IJTA.2019.107317

International Journal of Tourism Anthropology, 2019 Vol.7 No.3/4, pp.218 - 240

Received: 11 Sep 2018
Accepted: 14 Aug 2019

Published online: 13 May 2020 *

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