Title: Development strategy of Bandung creative city through the performance improvement of creative industries

Authors: Mohammad Benny Alexandri; Sam'un Jaja Raharja

Addresses: Department of Business Administration, Faculty of Social and Political Sciences, Universitas Padjadjaran, Indonesia ' Department of Business Administration, Faculty of Social and Political Sciences, Universitas Padjadjaran, Indonesia

Abstract: In 2015, UNESCO declared Bandung City a creative city. The development of Bandung as a creative city has been studied and formulated in its creative city road map which sets six indicators: creative policy; creative infrastructure; law, ethics and intellectual property rights; creative support system; creative capacity and economic contributions. The study objectives are to map the performance and competitive advantage of small or medium enterprises in the creative industry in Bandung City, Indonesia. Thus, this study employed SWOT analysis on creative industry businesses from 30 districts in Bandung City, Indonesia.

Keywords: creative city; creative industry; indicator.

DOI: 10.1504/IJBG.2020.106962

International Journal of Business and Globalisation, 2020 Vol.24 No.4, pp.560 - 568

Received: 20 Nov 2017
Accepted: 22 Feb 2018
Published online: 29 Apr 2020 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article