Title: A framework for creating business models – a challenge in convergence of high clock speed industry

Authors: Raija Marianne Suikki, Anni Maria Johanna Goman, Harri Jouni Olavi Haapasalo

Addresses: Nokia, P.O. Box 300, FIN–90401 Oulu, Finland. ' Nokia, P.O. Box 300, FIN–90401 Oulu, Finland. ' Department of Industrial Engineering and Management, University of Oulu, P.O. Box 4610, FIN–90014, Finland

Abstract: Internet Protocol (IP) convergence has been identified as the next discontinuity in the mobile telecommunications business. IP convergence brings together technologies and services from the mobile and internet domains. One of the challenges caused by this discontinuity is to create a profitable business model for the IP convergence era. This study provides two frameworks: one for describing and building, the other for evaluating business models. Based on four existing business models, six alternative scenarios of business models for mobile IP software application business are created. This paper also gives a proposal on how to evaluate the business models using the defined evaluation framework.

Keywords: internet protocol convergence; IP convergence; business models; offering; value chain; value network; revenue model; high clock speed industry; evaluation; mobile telecommunications; mobile communications.

DOI: 10.1504/IJBE.2006.010685

International Journal of Business Environment, 2006 Vol.1 No.2, pp.211 - 233

Published online: 18 Aug 2006 *

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