Title: Consumer perception of sharing economy: pilot survey in Latvia

Authors: Tatjana Tambovceva; Jelena Titko

Addresses: Riga Technical University, Kalnciema Str. 6, LV1048, Riga, Latvia ' EKA University of Applied Sciences, Lomonosova Str. 1/5, LV1019, Riga, Latvia

Abstract: The overwhelming goal of large-scale cross-country research is to evaluate consumers' perception of a sharing economy. The specific goal within the current paper is to evaluate the appropriateness of the existing questionnaire to study goals and the quality of questions. Besides, respondents' experience in using Sharing economy services was analysed. The pilot survey was conducted by the authors, involving 244 respondents. The current research allowed making conclusions about the overall perception of sharing economy among Latvian citizens. Most popular sharing economy activities in which respondents are engaged in were determined. The reasons for avoiding participation in the sharing economy were detected. The results of the research will be used to conduct a cross-country survey that will be aimed to compare the perception of a sharing economy in different countries.

Keywords: sharing economy; circular economy; consumer perception; pilot survey; Latvian citizens; Latvia.

DOI: 10.1504/IJEPEE.2020.106681

International Journal of Economic Policy in Emerging Economies, 2020 Vol.13 No.1, pp.72 - 84

Received: 29 May 2019
Accepted: 31 Oct 2019
Published online: 16 Apr 2020 *

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